September 14 & 15, 2020 // Durham, NC
A discussion on the state of North Carolina’s housing market and the challenges and opportunities facing it.
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Event Details

Mon. Sept. 14 & Tue. Sept. 15, 2020
Sheraton Imperial Hotel
Durham, NC

Sponsored By

ABOUT THE EVENT

A discussion on the state of North Carolina’s housing market and the challenges and opportunities facing it.

As the voice of real estate, NC REALTORS® is uniquely qualified to convene a comprehensive conversation on the state of North Carolina’s housing market. We’re facing real challenges with inventory supply and affordability, but there are also opportunities in innovative design and new planning perspectives. Join us for the 2020 NC REALTORS® State of Real Estate event, Tuesday, September 15, in Durham, for a day-long discussion on these topics with nationally-recognized speakers and leaders from across the state.

Register

Event Details

Mon. Sept. 14 & Tue. Sept. 15, 2020
Sheraton Imperial Hotel
Durham, NC

Sponsored By

Day One: Reception

Opening Reception

Food, drinks & networking

6:00pm – 7:00pm // Location: Imperial Foyer

Let’s gather to meet, greet and kick off the State of Real Estate event.

Day Two: Panels & Keynote

Panels with real estate influencers and an inspiring keynote lunch.

  • 8:00am – 9:00am

    Breakfast

  • 9:00am – 10:00am

    Panel #1

    Talking about data: Understanding the Why Behind the Current State of Housing

  • 10:15am – 11:15am

    Morning Breakout #1

Breakfast

8:00am – 9:00am // Location: Imperial 345 & Foyer

Talking about data: Understanding the Why Behind the Current State of Housing

9:00am – 10:00am // Location: imperial 345

Featuring

  • Dr. Jessica Lautz, Vice President of Demographics and Behavioral Insights, National Association of REALTORS®
  • George Ratiu, Sr. Economist, Realtor.com®

Morning Breakout #1

10:15am – 11:15am // Location: Imperial 345

Lunch & Keynote by Dr. Tiffany Manuel

Breaking New Ground: Building Public Support for Housing

11:30am - 1:00pm // Location: Imperial 345 & Foyer

As professionals in the housing industry, it can often be difficult to convey the importance of housing and to build public support for investing in the housing needs of those in our communities. However, in a time of budget cuts related to housing and the increased need to build more housing to address affordability issues, it is more important than ever that housing professionals have a strong and persuasive message to share.

This keynote presentation will provide proven strategies for advancing housing issues taken from hundreds of housing campaigns across the country. Dr. Manuel will provide an overview of how public audiences think about housing as an issue area, explain how/why some of our messaging is backfiring, and help you think through what language will help elevate your work. She will also help you understand how to counter the thorny challenges of community opposition to affordable housing.

  • 10:15am – 11:15am

    Morning Breakout 2

  • 10:15am – 11:15am

    Morning Breakout 3

  • 1:00pm – 2:00pm

    Panel #2

  • 2:15pm - 3:15pm

    Afternoon Breakout #2

  • 2:15pm - 3:15pm

    Afternoon Breakout #3

  • 3:15pm - 4:00pm

    Closing

Morning Breakout 2

10:15am – 11:15am // Location: Imperial 12

Morning Breakout 3

10:15am – 11:15am // Location: Imperial 67

Panel #2

1:00pm – 2:00pm // Location: Imperial 345

Afternoon Breakout #2

2:15pm - 3:15pm // Location: Imperial 12

Afternoon Breakout #3

2:15pm - 3:15pm // Location: Imperial 67

Closing

3:15pm - 4:00pm // Location: Imperial 345

Speakers